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GTM ADVISORY

Own the category.

Own the category.

Hands-on go-to-market strategy and execution for VC- and PE-backed B2B technology companies to accelerate growth.

Hands-on go-to-market strategy and execution for VC- and PE-backed B2B technology companies to accelerate growth.

Book an intro call

See my track record

I build category leaders and scale revenue.

I build category leaders and scale revenue.

I build category leaders and scale revenue.

$1M → $75M+

Scaled annual sales at Sharethrough and established it as the category leader in native advertising.

$1M → $75M+

Scaled annual sales at Sharethrough and established it as the category leader in native advertising.

Acquired by TIME

Led marketing as CMO of Brandcast through its acquisition.

Acquired by TIME

Led marketing as CMO of Brandcast through its acquisition.

Acquired by TIME

Led marketing as CMO of Brandcast through its acquisition.

2x Most Innovative

Feed.fm was named to Fast Company's Most Innovative Companies list twice during my tenure as VP Sales & Marketing.

2x Most Innovative

Feed.fm was named to Fast Company's Most Innovative Companies list twice during my tenure as VP Sales & Marketing.

Gmail, Docs, Chrome

Helped launch and grow Gmail, Docs, Calendar, and Chrome at Google.

Gmail, Docs, Chrome

Helped launch and grow Gmail, Docs, Calendar, and Chrome at Google.

THE VALUE

Strategy is only valuable
when it becomes momentum.

Strategy is only valuable
when it becomes momentum.

I work directly with founders, CEOs, and investors to define where a company can win — and build the positioning, pipeline, partnerships, and operating rhythm to get there.

I work directly with founders, CEOs, and investors to define where a company can win — and build the positioning, pipeline, partnerships, and operating rhythm to get there.

WHAT I DO

Senior-level thinking.
Operator-level execution.

Senior-level thinking.
Operator-level execution.

01

Category Positioning

Define the market narrative that makes your company easier to understand, buy, and champion.

02

Product Commercialization

Turn new products into packaged, priced, revenue-ready offerings.

03

Demand & Pipeline

Build the demand engine that fills pipeline with the right buyers.

04

Sales Leadership & RevOps

Hire, coach, and instrument the team and systems that convert pipeline into predictable revenue.

HOW WE WORK TOGETHER

Flexible engagement.
Real accountability.

Flexible engagement.
Real accountability.

01

Advisory

Focused strategic guidance for key decisions, category definition, and GTM planning.

02

Fractional leadership

Embedded GTM leadership across sales, marketing, growth, and revenue operations.

03

Special projects

Hands-on execution for launches, commercialization, partnerships, and inflection points.

ABOUT

Operator first.
Advisor second.

Operator first.
Advisor second.

I build category leaders and scale revenue.

I’m Chris Schreiber. For 20+ years, I’ve led revenue and go-to-market teams at companies defining new categories. That started at Google, where I helped launch Gmail, Docs, Calendar, and Chrome. Later I was VP Marketing at Sharethrough, CMO at Brandcast (acquired by TIME), and VP Sales & Marketing at Feed Media Group.

Off the clock, I’m a competitive tennis player and frontman of a San Francisco-based band.

LET’S TALK

Build a growth engine.

Book a 30-minute intro call

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ssagrowth.com