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Own the category

I help technology companies define the category only they can lead and turn that position into revenue.

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20+ YEARS ACROSS B2B, B2C, AND THE CREATOR ECONOMY

WHAT I DO

From category strategy to commercial results.

Define the market you want to own.

Turn the category into a commercial engine.

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Turn product into revenue.

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Build the narrative that makes the category real.

20+ years defining and dominating new product categories

Helped bring Google’s consumer app suite to market, including Chrome, Gmail,

Docs, and Google Apps.

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Helped establish native advertising as a new category while growing from ~$1M to $75M in annual sales.

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Helped Feed.fm diversify its customer base and define the category of

Unified Music Systems for apps.

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WHAT’S NEXT

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SCHREIBER STRATEGIC ADVISORY

SAN FRANCISCO, CA